Sam Harrelson

Last week, the brilliant Hugh McLeod issued a call-for-papers for short (500 words or less) manifesto’s for anything people are passionate about.
Here’s my Affiliate Marketing Mini-Manifesto. Will it apply to you? Probably not. I’m a dreamer. But I’m not the only one…
1. Affiliate Marketing is Not About Money
If you are doing [...]

Impulse Marketing Group, associated in the industry with sub-prime credit card offers and lead generation, has been acquired by an unknown entity.
Interestingly, the deal was facilitated by AdMediaPartners who was the same investment bank that providedstrategic advice to aQuantive in its acquisition of sbi.razorfish.
Impulse has had some questionable associations in the past which has landed [...]

Why can’t Affiliate Marketing become Performance Marketing or Traffic Marketing or Referral Marketing or SuperCoolLeadGeneratingMachine Marketing?

Jacob became Israel.
Allen Konigsberg became Woody Allen.
Alphonso D’Abruzzo became Alan Alda.
Archibald Leech became Cary Grant.
Margaret Hyra became Meg Ryan.
Issur Danielovitch became Kirk Douglas.
Tom Mapother became Tom Cruise.

Are those in the affiliate marketing industry stuck with the name “affiliate marketing” forever?

Yes.
There’s [...]

Online marketing, for all of its vast niches and insider clubs, is a small community.  In some way, we all know each other and we all are affected when there is either good news or bad news.  We celebrate the births of babies together, we send congratulations for marriages and we mourn when there is [...]

Over the last few weeks I’ve had more and more people ask me for five or six tips to help them get their program out of the online performance marketing doldrums.
This is especially critical advice during the Holiday Season when more consumers (not just individuals, but people actually looking to consume) are online and actively [...]

If you’d like to see something covered or participate in the conversation here without commenting, there are two simple options.

-If you use del.icio.us, tag a page with “costpernews.”

-Or, if you use ma.gnolia.com, you can also tag a page with “costpernews.”
Most of you are already using one of these two services in your daily browsing, so [...]

If you’re not following Shmuel Tennenhaus throughout the interwebs, you’re missing some interesting reads and insight. There are three seperate links in that last sentence, and as you know I am not a fan of links.
The fact that I’ve put three links into one sentence should alert you to the potency of the content [...]

After a long legal fight are the Beatles and Apple (the computer company, not their record label) ready to kiss and make up?
Let it be!
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Hipp sent over a great (and addicting) set of games made by the UN to promote UNICEF.
http://www.unicefgames.org/
Unlike a lot of flash games out there, you can even play with friends who are also online.  Very cool and for a great cause.  So, spend some of the time you normally waste surfing checking this out.
Way to [...]

ValueClick has launched valueclickvideo.com in preparation for their soon to launch in-stream video advertising network.
On the site is a preview of their in-stream video technology (with footage from a recent adtech nonetheless) meant to show the quality and texture of what they can deliver. Underneath the video is an option for “In-banner video” as [...]