Sam Harrelson

Scoble is blogging about the rumor that DoubleClick turned down a Microsoft pitch in order to play on Google’s team.

Interesting idea, and I can definitely see why this rumor would have started. Robert makes some great points about why companies interested in being acquired might hold out for a better long term situation and perks. Definitely something to consider.

However, DoubleClick was owned in total by a private equity firm, Hellman and Friedman, and not the owners of DoubleClick. So, it makes more sense for the H&F people to sell to the highest immediate bidder rather than worry about some of the issues Robert raises (such as the weather in Mountain View being better than Seattle).

In truth, we’ll probably never know the real sequence of events (like the Yahoo acquisition of Flickr instead of AOL that Robert brings up).

I think the most interesting question in all of this is what will/will not happen to Performics, the performance, search and affiliate marketing arm of DoubleClick now that Goog is in charge.

Oh, and as a lifelong die hard “this year is the big year” Cub’s fan, boo to Scoble’s analogy of playing for a winning team! IBM might be a better analog for my Cubbies.

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