While at the Affiliate Summit in Miami earlier this month, I was interviewed by Anita Campbell for the Small Business Trends blog on the subject of future trends in affiliate marketing.
Had a great time hashing out these questions and answers with Anita. Thanks for the interview and thought provocation!
Question: Has a lot changed on the Web in recent years?
Sam: Absolutely. One big change is all the new and inexpensive content production tools. They have empowered people. These tools have given rise to the citizen publisher ? and the citizen businessperson ? on the Web. Non-technical people ? amateurs ? using these new publishing tools can create their own sites to broaden their reach just like bigger companies.
Today?s tools are demolishing the monopoly that larger companies traditionally have had on audiences through expensive ads on TV and in other large venues.
Small Business Trends » Blog Archive » Future Trends in Affiliate Marketing and the Web
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