Yep…

Not Just A Product, A Lifestyle | Devin Tonhaeuser: “Though Steve Jobs has handed over the keys to his kingdom and stepped down, his legacy still quietly roams the offices of the company. Apple has it made. They aren’t just selling a product. They’re selling a lifestyle. They are selling culture.”

Now I want Devin to unpack what he means by “lifestyle” and “culture.” Are they selling to or from those terms?