Ew…

Fire – cdespinosa’s posterous: “Every page they see, every link they follow, every click they make, every ad they see is going to be intermediated by one of the largest server farms on the planet. People who cringe at the privacy and data-mining implications of the Facebook Timeline ought to be just floored by the magnitude of Amazon’s opportunity here.”

Doc Searls would not be pleased.

Basically, Amazon is re-routing every web action by Kindle Fire browser users through its own EC2 servers in the name of speed (by caching visited pages). Will they intercept user actions such as clicks on Google search results? They could easily have that capability.

SSL connections (like GMail or most social sites using https) won’t be intercepted.

Nonetheless, it’s all very icky and there are implications/tradeoffs for folks browsing on a Kindle Fire (beyond the normal implications of using ISP’s etc).

It is bad enough that the social web has been siloed into walled gardens of facebook-land and google+-ville. I’m hoping we can keep the general web out of the constrictions of a commerce driven factory farm and in the commons of information exchange.