Jeff throws out both and makes a logical jump to the wrong extreme on ReveNews…

Chasing After Influence: A Social Media Trap or the Holy Grail?: “But might all the hype about influencers be a trap? Could all of this focus on influence be a big waste of time? Perhaps what we’re really talking about here is nothing more than passive, quantitative clicking posing as true, outcome-producing influence.”

Instead, companies should be paying attention to not just what Jeff labels as influencers (he mentions the Biebers and Kardashians of the world) but also the more realistic picture of influence (including not just first adopters but first droppers).