One of the reasons I’ve sculpted PPT to look the way it does (simple, black text-on-white background, center justified, clear font for both web and iOS reading) is because I do most of my reading on a screen or on an iPhone/iPad.

I want a similar experience across all three of those mediums and I want to be able to get to the heart of what I’m reading without having to click things out of the way or zoom in to avoid ads that are irrelevant.

Please let this not be the future of reading on the web: “The thing is, there are better ways to make money from writing – ways that are more respectful of readers. Ad networks like The Deck come to mind, as well as the growing number of sites that offer memberships (like The Loop and Daring Fireball).

It’s time for publishers to think different.”

Marketers, affiliate publishers in general, are especially guilty of loading up the above-the-fold content of a page with information that is either static to the point of eliminating a dedicated community or stuffed with irrelevant ads that don’t do much but clog http calls.

There’s a better way to do advertising that results in concrete clicks and conversions based on cultivating respect and an experience.