Backbones, pipes and infrastructure matter:

Scripting News: If your app emits RSS…: “Finally, I just want to say how happy I was to see that Pinterest is producing a good RSS 2.0 feed for this very fast-growing service. That means we can integrate it into the work that we’re doing, and you can integrate it in work that you’re doing. It becomes an input device for anything you can dream up. That’s the way people should do technology.  ”

As websites continue to morph into a hybrid of traditional computing experiences and mobile web experiences, there’s no better way for content to be pushed, pulled and aggregated than RSS.

Does your affiliate site have sufficient RSS pipes? Utilizing the types of channels that get sucked into platforms like Google Currents and Flipboard? You should be. The web is shifting under our feet.