by Sam Harrelson

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Sparknotes for the Web

Brilliant idea for an app based on a very real change in how the web is used (and one I often observe being used by the middle schoolers I teach when they search for information on the web):

Teen’s iOS App Uses Complex Algorithms to Summarize the Web | Gadget Lab | Wired.com: “D’Aloisio believes long lists of hyperlinks that take you straight to content-filled websites were great for Google in the early days of the web, but things have changed. “Hyperlinks aren’t effective anymore. It’s information overload,” he says. He found this particularly true of hyperlinks when he started using the Twitter app six months ago.”

Installing now.

The ramifications for marketers are, of course, substantial.

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