There’s a cottage industry of folks who question social media’s effectiveness as a marketing channel, especially Twitter. It’s a tired argument since traditional marketing metrics are ill-suited for the social web (let alone 2011).

This new piece on my old stomping grounds of ReveNews reminds me of the great battles-of-will that Trust and I had back in 2006-2007 (sadly the comments got lost with the buyout):

Twitter Gets a Facelift – Does It Stand Out or Blend In? | ReveNews: “At this point, Twitter may have taken off and is flying high — but we have yet to see whether it will have a soft or a hard landing.”

So very 2007.

Sigh.