Marketers tap into existing cultural movements (or create them)… so, it’s always fun and educational to dip into Google’s annual Zeitgeist page:

Google Zeitgeist:“What mattered in 2011? Zeitgeist sorted billions of Google searches to capture the year’s 10 fastest-rising global queries and the rest of the spirit of 2011.”

The page is all new and redone for 2011 and I highly recommend just playing with the navigation to get a sense of how the web will continue to evolve in 2012.