Chris Messina nails the importance of the coming "Open Web" as ushered in by Google's imminent OpenSocial platform: The future is in non-siloed living man! The future is in portable, independent identities valid, like Visa, everywhere that you want to be. It’s not just about social network fatigue and getting fed up with filling out profiles at every social network you join and re-adding all your friends. Yeah, those ...
Sean Coon has a great post on the ability of laypersons (in this case musicians) to get their messages, voices and music out to an increasingly large number of folks from desirable demographics by leveraging web services and social platforms. While Sean sticks to the music scene, his post certainly rings true for all of marketing (music is a form of marketing in my book) in general. Recommended reading (especially ...
Say what you want about social media and social networks, but I think this is just one small example of how organic and non-induced marketing can seriously improve a brand, campaign or even offer. This week, General Motors unveiled the new concept for the Buick Riviera model at the Shanghai Auto Show. Designed at the GM Pan Asia Technical Center, the car is yet another stylish Buick designed by ...
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